The wife and I are planning a summer vacation to the northern parts of Japan, so instead of buying the whole guidebook for Japan, which runs at 35 bucks, we decided to buy the one chapter that we will actually use. This is a new idea by Lonely Planet and I think a great one, especially considering how much of the actual guide book people use when traveling. So, we went to their website, chose the chapter, and downloaded the PDF we were looking for. I almost assumed that there was some sort of DRM applied that would not let me print it or open it on another computer. However, I was wrong in this case. The text at the bottom of the PDF explains it all:
To make it easier for you to use, access to this chapter is not digitally restricted. In return, we think it’s fair to ask you to use it for personal, non-commercial purposes only. In other words, please don’t upload this chapter to a peer-to-peer site, mass email it to everyone you know, or resell it. See the terms and conditions on our site for a longer way of saying the above – ‘Do the right thing with our content.’
To which I say, good for them. There are too many instances of companies being super guarded with their content that they attach some sort of restrictions to what one can do with the content. And the reality is, if someone really wants to do something, they probably will. There are ways to get around just about any DRM protected file if you want and by locking it down, you are basically insulting your customers and telling them “I don’t trust you”.
Instead of not trusting their users, they’ve basically said “Listen, we know you can take this and give it to anyone you want. But, we trust that you won’t do that. Thanks!” And you know what? I won’t. I’ll keep it to myself and use it as if it were a real book.
I think it’s something to think about for all the software out there that has ridiculous pricing models based on the number of CPUs or users, etc or music download sites that restrict how the music you downloaded can be shared. Make it easy for the customer and the customer will reward the company with loyalty and more revenue. Bog the customer down with restrictions and force him to spend more money upfront will lose future loyalty.
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